It’s about divided attention as a new strategy of attention. I’m not being a cyber-futurist, every idea here can be found in the 20th century history of avant-garde art. Whether it’s concrete poetry and the web or split screens and divided attention coming from Warhol, that’s what Ubu’s all about.
All of that, which was pushed aside in favour of Picasso and the MoMA narrative of 20th-century art is now back with a revenge informing us how to interact with the web and how to be digital. It’s all there. As much as I love Picasso, Les Demoiselles D’Avignon (1907) is not going to tell us anything on how to live in the world today.” —
Tomorrow Museum/Rhizome editor Joanne McNeil’s interview with Ubuweb founder Kenneth Goldsmith, published on 4/20/2011, Frieze.com